I looked at my current bath mat and guessed it must be about 8 years old. It's raggy and shredded, so I went on the hunt for a new one. These are almost impossible to find. Finally at Target I asked a worker who gave me a quizzical gaze....she didn't know WHAT I was talking about, then found ONE buried in the towel department. I guess these things are going to way of the world? Anyway, I am happy to have a new terry cloth bath mat. The one shown is from The W Hotel collection and costs $45.00. Target's is $15.00 and I was floored by that price.