So as I age, my heels age too. I am talking about the skin on my heels not my Jimmy Choo's. I have been suffering for years from a very painful cracked heel, and gone through gallons of moisturizers, bee balm, coconut oil, foot creams, etc. Finally I was in Whole Foods and looking for something that specifically targeted this area. Found it! It works within days. Such as two days...it's a miracle!