A few months ago I was browsing (what else is new) one of the very famous consignment shops near my office, when I ran into the Founder of the chain. Think he eventually went public, but still has his hand in the business. He and I got to chatting (what else is new) discussing the past, present and future of consignment shops. If any of you know me, you of course know that I am not shy about voicing my very (friendly) strong opinions, so it was off the the races.
Him - so you've been a customer since the 70's??
Me - yes, I have purchased and sold lots here. My favorite locations are......
Him - what do you think of our new branding etc...(they have elevated their status to high end only and made their space more spare.)
Me- Well, it's nice. Then we chatted about history etc of shopping these places.
Me- Are stores such as H&M/Zara hurting your business?
Him - (pretty insulted) no of course not..we are different.
Me - thinking, ok for the same $$ I can go down the street and get a new sweater without moth holes in it. Not very high end, but in tact nonetheless.
Me - passing by this store every day at lunch...empty. I don't know what their numbers are but I see a seismic change in this space
Sure, there are some bargains, but the less high stuff brought me in as a customer. To peruse, to watch, to buy.